Inter Miami’s commercial director Xavier Asensi recently stated that thanks to Lionel Messi, the MLS club’s revenue is expected to triple in 2024. In 2023, the club earned $120 million, according to Apple TV journalist Bruno Vain.
According to what Yahoo Sports and Sportico shared a few weeks ago, that number could exceed $200 million, making it the largest sum for a team in MLS history.
It has even been mentioned that Messi’s presence will make Inter Miami one of the highest-earning clubs in the world. In 2022, Flamengo of Brazil was the only team from the Americas to appear on this club-level earnings list.
In 2022, Sportico valued Inter Miami at $585 million, making it the tenth most valuable club in MLS, and now with the presence of Messi, it could jump to the billion dollar mark, as Jorge Mas, the owner of the Florida club recently pointed out. .
With the arrival of Lionel Messi in July, #InterMiami’s total revenue will climb to $120 million in 2023, the club’s commercial director Xavier Asensi told Sports Business Journal. In 2022, #MLS champion #LAFC — who will face the #ColumbusCrew in Saturday’s final — …
How will Messi affect sales growth?
The eight-time Ballon d’Or winner’s presence at Inter Miami has boosted ticket sales for MLS matches, both at DRV PNK Stadium and away from home, as well as sales of official jerseys bearing Messi’s name and number.
According to the aforementioned media, the sponsorship contracts also contain clauses that automatically increase the team’s income with the presence of personalities such as Messi, Sergio Busquets and Jordi Alba.
It is also worth noting that Inter Miami has added a new sponsorship deal, as after having the cryptocurrency platform XBTO, the club recently added Royal Caribbean International to its list of commercial partners.