Barcelona have activated a fourth economic lever in a bid to ensure their new signings can be registered for LaLiga, announcing the sale of a further 24.5 per cent of their production company for €100million.
The Catalan giants, who have signed Robert Lewandowski, Raphinha, Jules Kound, Andreas Christensen and Franck Kessie despite ongoing financial difficulties, have reportedly failed to register their new signings for the upcoming league campaign.
President Joan Laporta has been working to raise funds to allow Barca to meet LaLiga’s salary cap ahead of the season, saying last week that the club had made a “great effort” to do so.
Last month, 24.5 percent of Barca Studios was sold to Socios.com for 100 million euros, while the Blaugrana also sold 10 percent of their LaLiga broadcast rights to American investment firm Sixth Street, among others.
But with reports suggesting the club are still struggling to comply with LaLiga rules, they have announced a second deal for an equivalent stake in Barca Studios.
“FC Barcelona announces the sale of 24.5 percent of Barca Studios to Orpheus Media, managed by Mr. Jaume Roures, an audiovisual production company with a long history of content production, for 100 million euros,” the club said in a statement.
“The agreement complements the agreement signed on July 29 with Socios.com and will help accelerate the growth of the club’s digital, NFT and Web.3 strategy.
“With this investment, the strategic partners at Barca Studios show confidence in the value of the project and the future of digital content in the world of sports.”
Reports suggest that while Barca are prioritizing signing their new signings, they are still eyeing a move for Chelsea’s Marcos Alonso, while Manchester City’s Bernardo Silva has been touted as another target.
Barca begin their LaLiga campaign when they host Rayo Vallecano on Saturday, although it remains to be seen how many of their new stars will feature.